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Author Archives: nanda

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Client testimonial for our work on fashion brands

Posted on by nanda

  I was delighted with this testimonial after working with the Head of Insight at Initiative marketing agency on a couple of recent fashion related market research studies: ‘Nanda took time to understand the challenges we faced in a customer … Continue reading

Posted in Added Insight Company News, Client Testimonials Tagged , ,

7 deadly sins in market research

Posted on by nanda

  These days more people are taking a DIY approach to market research.  With many online and mobile survey tools to hand, it can be tempting to ‘have a bash’ yourself, and this can be fine for a quick straw … Continue reading

Posted in Qualitative Research Tips, Recent News Tagged , ,

Market research client testimonial – healthcare

Posted on by nanda

added insight recently undertook qualitative market research, providing us with valuable insight into customer needs and how a new offering might best be positioned. We were very happy with the work – right from the beginning Nanda’s experience helped guide … Continue reading

Posted in Client Testimonials, Recent News

Market research & the over 50s – five things Wiki won’t tell you

Posted on by nanda

I’m surprised more market research isn’t done among the over 50s. Having now crossed that threshold myself I have an increasingly vested interest. Maybe it happens, but judging by the lack of understanding of our needs by some brands, I … Continue reading

Posted in Qualitative Research Tips, Recent News

Qualitative vs quantitative research? Ensuring the right approach

Posted on by nanda

When discussing a market research solution with a potential new client, especially one who doesn’t often buy research, their starting point is often: ‘We need a questionnaire’.  Unaware of the different tools and techniques available, and the difference between qualitative … Continue reading

Posted in Qualitative Research Tips, Recent News Tagged , ,

Confidentiality in market research: Anonymity and why it’s important

Posted on by nanda

Confidentiality in market research: To be or not to be … anonymous. When interviewing, maintaining anonymity of participants can be a contentious issue.  Here we outline when and why confidentiality in market research is important. For a lot of consumer … Continue reading

Posted in Market Research News, Qualitative Research Tips, Recent News

Testimonial – Phoenix IT

Posted on by nanda

  I was delighted with this recent feedback on a business-to-business qualitative market research project we undertook for this national IT company: “Nanda has recently undertaken qualitative research for us to gain insight into our client’s needs. Despite being tasked … Continue reading

Posted in Client Testimonials, Recent News

Shopper Research: Uses and Abuses

Posted on by nanda

  In-store market research can yield fascinating insights into shoppers’ behaviour and how they view your brand.  Yet to gain the most from it, there are some vital considerations, which we touch on in this article. People find it fascinating … Continue reading

Posted in Market Research News, Qualitative Research Tips, Recent News

SPA FUTURE THINKING TESTIMONIAL

Posted on by nanda

Client testimonials are always greatly appreciated so I was really pleased to get this positive feedback on a fascinating project we did on cycling around London, involving depth interviewing, analysis and reporting: “I have just been through the whole report … Continue reading

Posted in Client Testimonials

ACACIA AVENUE FOCUS GROUPS TESTIMONIAL

Posted on by nanda

Focus group moderation for Acacia Avenue International has led to this kind feedback … “Nanda helped us moderate an intensive project with a week’s worth of back-to-back fieldwork. We were thoroughly impressed by how quickly she integrated herself into the … Continue reading

Posted in Client Testimonials ← Older posts