Qualitative Market Research Specialists
What Makes Us Different
Director: added insight is led by Nanda Marchant, who brings 20 years industry experience. She has worked as a practitioner, buyer and marketer, so understands research from all angles, and how it's used to inform strategic decisions.
Nanda is particularly passionate about qualitative research, and getting to know what really makes people tick. She has experience in a wide variety of qualitative techniques and is a an NLP practitioner.
The Team: Our support team and network of trusted consultants are all highly skilled practitioners with solid sector experience. We also work with a handful of trusted partners, who may offer specialist resources to complement our in-house skills. Yet we maintain tight control throughout, always providing strategic input at design and interpretation stage.
We're members of the Market Research Society and the Independent Consultants Group – a network of industry specialists.
News & Articles
Find out what we've been up to lately.
We're proud of our track record in creating happy customers, as shown in our testimonials. We put it down to offering:
High Calibre Input - Your project is managed by highly experienced, hands-on consultants not delegated to juniors behind the scenes
Strategic Thinking - Based on our experience across many sectors, we bring a strategic business understanding and creative thinking, that goes beyond just research expertise
Value For Money - We don't offer 'cheap and nasty'. It's worth paying for expertise. Yet as a boutique agency, we deliver great value without the high price tag of the bigger firms
Focus on Service and Quality - We don't do mediocre . We're passionate about our work, striving to offer a friendly, customer focused service and added value wherever we can
A Tailored Approach - Every project is bespoke. We may draw on prior experience, but will never use ‘off-the-shelf' solutions
Flexibility - Some clients want the full service, others just a little support. We'll work with you in a flexible way that suits you best