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Monthly Archives: September 2015

Market research client testimonial – healthcare

Posted on by nanda

added insight recently undertook qualitative market research, providing us with valuable insight into customer needs and how a new offering might best be positioned. We were very happy with the work – right from the beginning Nanda’s experience helped guide … Continue reading

Posted in Client Testimonials, Recent News

Market research & the over 50s – five things Wiki won’t tell you

Posted on by nanda

I’m surprised more market research isn’t done among the over 50s. Having now crossed that threshold myself I have an increasingly vested interest. Maybe it happens, but judging by the lack of understanding of our needs by some brands, I … Continue reading

Posted in Qualitative Research Tips, Recent News

Qualitative vs quantitative research? Ensuring the right approach

Posted on by nanda

When discussing a market research solution with a potential new client, especially one who doesn’t often buy research, their starting point is often: ‘We need a questionnaire’.  Unaware of the different tools and techniques available, and the difference between qualitative … Continue reading

Posted in Qualitative Research Tips, Recent News Tagged , ,