I’m often called upon to comment on a friend’s market research survey, where they don’t have the budget to employ a specialist, but do want to undertake some customer research so want to have a bash at it themselves. Some … Continue reading
Posted in Qualitative Research TipsThe market research study we recently completed for Chloe, SRE at Kantar Retail has, I’m pleased to say, led to a lovely testimonial … Thank you for all of your work on the recent Winter Medicines and Children/Baby Medicines research. … Continue reading
Posted in Added Insight Company News, Client TestimonialsThe proliferation of online survey tools and people having a stab at their own questionnaires might lead one to think that market research is easy. After all, how hard can it be to ask a few questions? And it’s true … Continue reading
Posted in Qualitative Research TipsI’m delighted to have received this client recommendation for undertaking this fascinating project in conjunction with Consensus. The aim was to understand how customers wish to interact with National Savings & Investments, given the choice of new channels available: “Nanda … Continue reading
Posted in Client TestimonialsHave just done really interesting project for a major telecoms provider interviewing technology lovers re their thoughts and feelings about the internet. It seems that if I don’t have at least three working phones and two tablets, plus a smart … Continue reading
Posted in Recent NewsPricing Solutions is a client we’ve worked with for several years, supporting their pricing expertise with insightful customer research. They have this to say about our latest project together: “Nanda recently completed in-depth qualitative interviews for a project I’m working … Continue reading
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