Confidentiality in market research: To be or not to be … anonymous. When interviewing, maintaining anonymity of participants can be a contentious issue. Here we outline when and why confidentiality in market research is important. For a lot of consumer … Continue reading
Posted in Market Research News, Qualitative Research Tips, Recent NewsIn-store market research can yield fascinating insights into shoppers’ behaviour and how they view your brand. Yet to gain the most from it, there are some vital considerations, which we touch on in this article. People find it fascinating … Continue reading
Posted in Market Research News, Qualitative Research Tips, Recent News