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Category Archives: Market Research News

Confidentiality in market research: Anonymity and why it’s important

Posted on by nanda

Confidentiality in market research: To be or not to be … anonymous. When interviewing, maintaining anonymity of participants can be a contentious issue.  Here we outline when and why confidentiality in market research is important. For a lot of consumer … Continue reading

Posted in Market Research News, Qualitative Research Tips, Recent News

Shopper Research: Uses and Abuses

Posted on by nanda

  In-store market research can yield fascinating insights into shoppers’ behaviour and how they view your brand.  Yet to gain the most from it, there are some vital considerations, which we touch on in this article. People find it fascinating … Continue reading

Posted in Market Research News, Qualitative Research Tips, Recent News