These days more people are taking a DIY approach to market research. With many online and mobile survey tools to hand, it can be tempting to ‘have a bash’ yourself, and this can be fine for a quick straw … Continue reading
Posted in Qualitative Research Tips, Recent News Tagged market research, qualitative, quantitativeWhen discussing a market research solution with a potential new client, especially one who doesn’t often buy research, their starting point is often: ‘We need a questionnaire’. Unaware of the different tools and techniques available, and the difference between qualitative … Continue reading
Posted in Qualitative Research Tips, Recent News Tagged market research, qualitative, quantitative