Category Archives: Qualitative Research Tips

7 deadly sins in market research

Posted on October 29, 2015 by nanda

These days more people are taking a DIY approach to market research. With many online and mobile survey tools to hand, it can be tempting to ‘have a bash’ yourself, and this can be fine for a quick straw … Continue reading →

Market research & the over 50s – five things Wiki won’t tell you

Posted on September 11, 2015 by nanda

I’m surprised more market research isn’t done among the over 50s. Having now crossed that threshold myself I have an increasingly vested interest. Maybe it happens, but judging by the lack of understanding of our needs by some brands, I … Continue reading →

Posted in Qualitative Research Tips, Recent News

Qualitative vs quantitative research? Ensuring the right approach

Posted on September 1, 2015 by nanda

When discussing a market research solution with a potential new client, especially one who doesn’t often buy research, their starting point is often: ‘We need a questionnaire’. Unaware of the different tools and techniques available, and the difference between qualitative … Continue reading →

Posted in Qualitative Research Tips, Recent News Tagged market research, qualitative, quantitative

Confidentiality in market research: Anonymity and why it’s important

Posted on March 22, 2015 by nanda

Confidentiality in market research: To be or not to be … anonymous. When interviewing, maintaining anonymity of participants can be a contentious issue. Here we outline when and why confidentiality in market research is important. For a lot of consumer … Continue reading →

Posted in Market Research News, Qualitative Research Tips, Recent News

Shopper Research: Uses and Abuses

Posted on March 3, 2015 by nanda

In-store market research can yield fascinating insights into shoppers’ behaviour and how they view your brand. Yet to gain the most from it, there are some vital considerations, which we touch on in this article. People find it fascinating … Continue reading →

Posted in Market Research News, Qualitative Research Tips, Recent News

Careful market research design

Posted on September 2, 2014 by nanda

I’m often called upon to comment on a friend’s market research survey, where they don’t have the budget to employ a specialist, but do want to undertake some customer research so want to have a bash at it themselves. Some … Continue reading →

Posted in Qualitative Research Tips

Market research can be harder than you think

Posted on September 23, 2013 by nanda

The proliferation of online survey tools and people having a stab at their own questionnaires might lead one to think that market research is easy. After all, how hard can it be to ask a few questions? And it’s true … Continue reading →